“In 2023, I don’t think the appetite for acquisition will change much,” said Zynga Chief Product Officer Scott Koenigsberg. “I think the targets will probably be younger companies in their evolution, and so we’re going to have to do more analysis to try to figure out what their long-term forecasts would be.”
According to Drake Star’s 2022 Global Gaming Report, broader market activity slowed down in the second half of 2022, but the volume of mobile gaming acquisitions remained steady. “We’re very optimistic that the volume will continue to stay, and there’s going to be a ton of activity [in 2023],” said Michael Metzger, a partner at Drake Star and one of the authors of the report. “Because, also, a good amount of companies went public, and they’re all under enormous pressure to show some growth and profitability, even more so than a year ago — and there’s a lot of active buyers out there.”
Read more in this article from Digiday.
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